World's first ever virtual premiere party!
Publisher: 20th Century Fox
Tue, 6 June 2006
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Sydney 1st June 2006
On 22nd May, while the stars of X-Men: The Last Stand were making their way up the red carpet at the film's premiere in Cannes, thousands of X-Men fans were right there with them thanks to the first-ever online virtual Premiere party thrown by Rivers Run Red, Mash International and 20th Century Fox on Second Life.
Second Life (www.secondlife.com) is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by over 200,000 people from around the world. Within it stands Avalon Island, where this unique, pioneering X-Men event was held.
A portion of Avalon was converted into a giant screening room, complete with giant posters and cast images, a red carpet, paparazzi jostling for position, a bar with waiters serving cocktails and spotlights lighting up the night sky and illuminating the giant Twentieth Century Fox logo - all virtual, of course.
Inside the screening room, residents were able to view preview footage from the film and then, the minute the live footage from the Cannes premiere came in, they were able to watch the stars of the movie walk up the red carpet. The revelers of Avalon were also able to view footage from the X-Men Digital Junket which had taken place in Cannes just
one day earlier.
Some 18,000 Second Life residents came to the 19-hour long party, with most staying for two hours to watch the footage, chat with other residents about X-Men: The Last Stand over a cocktail or two and listen to music from singing Second Life resident Slim Warrior. Those who couldn't fit into the packed screening room were able to watch all the action on video screens and giant televisions set up outside the virtual venue.
Due to the party's success and high demand from other Second Life residents who couldn't attend on 22nd May, the party was extended to last all week, attracting thousands more fans to the X-Men virtual event.
*You can check out some more pics of this event by clicking here. For some funky video footage click here*
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