Australian Ninja wishes all press releases were this good
Fri, 19 October 2007
by: Australian Ninja
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As if we don't already have enough events happening lately, eGames is upon us once again. I just missed out last year and you can be damn sure I'll be attending this one. I'm not going to waste any more time here, just bloody well go if you know what's good for you and read the press release below! (No excuses will be accepted for missing eGames 2007).
The 2007 eGames & Entertainment Expo will give visitors the chance to try the very latest and greatest in electronic games when the expo opens at the Melbourne Convention & Exhibition Centre on Friday 16 November, 2007. With the chance to play Halo 3, Crysis, Fury, and the latest Wii and Sony titles, avid gamers may well be mistaken for thinking that they are in 'games heaven' when they visit the expo.
"The enormous success of our inaugural eGames & Entertainment Expo last year has seen the expo recognised by all the big names as the place to launch and showcase their new products to the Australian market," commented Noel Gray, Managing Director, Australasian Exhibitions & Events.
Publisher Electronic Arts will be a major exhibitor at eGames '07 and will showcase their new title, 'Crysis', at the expo. Crysis is a new, first person shooter developed for the PC by Crytek Frankfurt, the makers of the award-winning 'Far Cry'. Crysis offers players a highly immersive FPS experience in which they will have to adapt their tactics, weaponry, armour and game playing style in order to survive and defeat the alien invasion.
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Launched just last week to the world market, Microsoft's Halo 3 has officially become the biggest entertainment launch in the history of games, garnering a staggering $170 million in sales in the USA within the first 24 hours of the game hitting the shelves and then went on to make $300 million in the first week of sales.
Visitors to eGames '07 can take part in the Halo 3 playoffs which will be staged in the Xbox zone through the three days of the show.
Halo 3, which follows on from Halo 2, is the conclusion to the epic trilogy and continues the tradition of providing the same high calibre, innovative, multiplayer experiences of its predecessor by using Xbox LIVE, the world's largest TV based social network.
Halo 3 answers the questions posed by Halo 2 regarding the fates of Master Chief and his artificial intelligence sidekick, Cortana, as they continue their struggles to save the world from the destructive forces of the alien coalition, the Covenant.
Visitors to eGames '07 will also have the chance to try their hand at Fury, the world's first ever massively multiplayer online game created by Australian game developers, Auran Games.
Fury is a combat focused PC game set in a mythical fantasy universe. International showings of the game in North America, Europe and Australasia have meant that Fury has already attracted a massive international following and is expected to attract hundreds of thousands of players worldwide.
"We are looking forward to seeing our visitors wow-ed again at this year's expo. There will be so much to do, see and enjoy - visitors will be in for a great ride when they step in the door at eGames," added Gray.
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Visitors to eGames '07 will also be able to watch live, on-stage demonstrations of a number of new, never-before-seen games; hear keynote presentations from the industry leaders; catch up on the latest games news & views proffered by the expo's industry panels and participate in a wide range of exclusive 'at show' activities.
Professional gamers, Team Immunity will also be on hand to show visitors just how the pros do it, with visitors able to try take their turns at challenging the TI pros in game play.
The list of exhibitors for this year's eGames reads like the 'who's who' of the games industry with major companies including Sony, Nintendo, Microsoft, Auran, Electronic Arts, Ubisoft, Madman Entertainment, Yamaha, Scorptech and Activision having major stands at this years event.
The expo will also have a strong focus on careers in the new media and game development industry. Swinburne University, Monash University, Deakin University and QANTM College and AIE are all at the expo to provide visitors with insight and information on how to pursue a career in the game industry.
A series of seminars will be held on the Friday for school groups and students interested in learning more about how to get into the industry.
Expo opening hours are Friday 16 November, 12pm to 6pm, Saturday 17 November, 10am to 6pm and Sunday 18 November, 10am to 5pm.
This year, eGames '07 will be staged concurrently with the Game Developers' Association of Australia's annual conference - GameConnect Asia Pacific (GCAP). More details can be found on their website, www.gameconnectap.com.au
For more information on the eGames & Entertainment Expo, please visit www.egamesexpo.com.au
eGames 2007 - opening times
Friday 16 November 12pm - 6pm General Public, plus Trade and Media focus
Saturday 17 November 10am - 6pm General Public
Sunday 18 November 10am - 5pm General Public
About eGames & Entertainment Expo 2007
The eGames & Entertainment Expo (eGames) 2007 is a dynamic event which will focus on electronic games and digital entertainment.
The expo is the only even of its type for keen players in the games and entertainment industries and will provide a forum for manufacturers, developers, major retailers and industry specific organisations to present and market products, services and information regarding electronic games and interactive entertainment products.
 | | Crowd Get! |
eGames is also the definitive resource for trade and consumers who have an interest in electronic games and digital entertainment and will appeal to a wide age group.
The eGames central stage area will be a focal point for the event and will feature activities and keynote addresses, along with related information sessions and entertainment.
Guest keynote speakers and presenters will introduce the latest gaming industry and product innovations. Companies will have the opportunity to use the event as a platform to introduce new products to the consumer market.
The expo will also feature designated lounge areas for general game play and specific eSport competition games zones to create a strong interactivity with the attendees.
Multimedia and game related educational facilities and organisations will provide presentations and information on the prospects of pursuing a career in the industry. Game developers will also have the opportunity to showcase their work and future titles.
For more information on eGames and the countless other activities and competitions that will be taking place prior to and during the event, contact the organisers at info@auexhibitions.com.au
About the organisers
The eGames & Entertainment Expo is organised by Australasian Exhibitions and Events Pty Ltd (AEE) with content management and marketing by CyberActive Media.
by: Australian Ninja
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